HER
What they said: “We need a creative team who can make our brand actually connect with Sapphics.”
What we said: “Queer women, assemble. Let’s make this go viral.”
The problem:
HER is globally established as a well-known sapphic dating app, but when it came to their marketing, the campaigns weren’t hitting the mark. They wanted to expand their target audience to sapphic Gen Z’s, a demographic where authentic communication across all channels is essential to breaking through. They needed to work with an agency that understood the culture, humour, and lived experience of the sapphic community they’re speaking to.
The solution:
We partnered with HER to create out-of-home campaigns built on the clear belief that if brands want to genuinely connect with their communities, they need to co-create with (and pay!) them. We worked with queer women across the campaign, from conceptualising and strategy, to copywriting, photography, and design, to create messaging from, and exclusively to, sapphics. Our goal was to increase brand awareness and engagement and to establish HER as the sapphic dating app.
The process:
The first OOH campaign was a sapphic take on the “everything reminds me of her” social trend. We used humour that resonates with a sapphic audience, resulting in a viral TikTok campaign and coverage from many channels, including Pink News, Girl Talk HQ, and Queer News Tonight. Following the successful campaign, we continue to work with HER as long-term partners on brand strategy, tone of voice, social media strategy, and more campaigns.
Some humble brags
.png)
%20(1).png)
.png)
.png)
Some humble brags
Not what you’re looking for?
We’ve got lots of top-secret client projects under our belt, and we can’t talk about all of them here. If you can’t find the perfect case study, get in touch. We can take you through our relevant experience for whatever project you have in mind.
Similar projects
Olive & baker
.png)
Go on… steal all of our brilliant ideas
Fancy some emails you’ll actually want to read? Sign up for our newsletter and we’ll slide into your inbox with insights on how you can make your brand hotter than Dante's inferno.