Brand Identity
Brand Strategy
Cultural Strategy
Social Media
Space PrideSpace Pride

Space Pride

Brand Identity
Brand Strategy
Cultural Strategy
Social Media
Brand Identity
Brand Strategy
Cultural Strategy
Social Media

“Our brand needs to reflect what we actually stand for.”

“Sounds like you need a revamp to match your vision.”

The problem:

Space Pride had a powerful mission but an identity that was no longer resonating. Their brand needed to unite a global community, champion LGBTQIA+ journeys in the space sector, and hold its own in rooms where representation still lags behind. Something confident, modern, and instantly meaningful.

The solution:

We built a new visual world for Space Pride from scratch, one rooted in inclusivity and energy. We centred the rebrand around the Stardust mark, a symbol inspired by the idea that we are all made of the same cosmic matter. The new visual language brings that message to life through bold colour, expressive shapes, and a digital-first system designed to scale. The result is a vibrant identity that celebrates who they are and will match their growth.

The process:

We collaborated with Space Pride every step of the way, focusing on a cohesive message across all platforms. We worked with their team to ensure every touchpoint, from socials, to events, to their website, meets accessibility criteria and amplifies Space Pride’s voice and purpose.

Some humble brags

Some humble brags

Working with IAF, we knew we were onto a good thing straight away. They delivered us an incredible rebrand thatworked for us on so many levels, representing the brand, giving the team usability and completely elevating all ourmarketing material overnight. Thank you IAF, we couldn't recommend you more highly!

Rebecca Wilson, Head of Marketing, The Positive Birth Company

I Am Female are consistent, reliable and talented. As the Senior Brand Manager for an upcoming brand on the UKhair and beauty scene, we often look to work with agencies who can provide us with an edge – which is exactlywhat I Am Female have given us!

Katie Westerby, Brand Manager, Unilever

They brought a deeper understanding of who our customers were and even more, helping us to understand ourbrand, and even better, our individual products.

Patricia Monney, Founder, Aviela

IAF’s collaborative approach and creative solutions made working with them easy. We’re really pleased with the results and the support they provided along the way.

Mike Rosado, Lead Product Designer, Vortexa

Working with the IAF team was a transformative experience. Their joyful, detailed approach brought a fantasticenergy to our rebrand project. We've now got a brand we love made by people who just got us. You may not know ityet, but they are your people.

Ruth Hartnell, CEO, Matchstick

Simply one of the best agencies I have worked with and will continue to work with.

Patricia Monney, Founder, Aviela

Annie and her agency always produce really creative, fun content and graphics, they very much get under theskin of a brand and understand what needs to be done, and then do it swiftly, no fuss and are always on-hand forany changes or anything else that can help the process. It’s great working with her and the team.

Kat Farrants, Founder & CEO of Movement for Modern Life

I intended to redesign my brand for about 3 years, and after a couple of attempts with other graphic designers, Inever seem satisfied enough with the result, nobody seemed able to realise my vision Then I met Annie and IAF.Something told me she was the one. Annie and her team have followed up and consulted with me each step of theway, being very approachable, without making me feel any pressure. Highly recommended!

Stefania Bartolomei, CEO, One Of A Style

The best agency session we’ve ever been in.

Ashley Moscroft, Director, Dufaylite

Not what you’re looking for?

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